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About Us

Billy Cooper - Co-Founder, Head of Content

With over 25 years of diverse producing experience within the ever-changing Reality Television landscape, his experience ranges from large scale broadcast talent and game shows to smaller cable character-driven docu-series. Credits include the first two seasons of “American Idol,” “Supernanny,” “Don’t Forget the Lyrics,” “Black Gold” and ALL 19 seasons of the hit Animal Planet series “Pit Bulls & Parolees.” Additionally, Billy co-hosts one of the most successful series on the Rabid Reality platform “Pit Bulls, Parolees and a Producer,” capitalizing his knowledge of not only the franchise series but also the core, and loyal audience, tapping into the long-running passion of the fan-base.

Andrew Greenberger - Co-Founder, Head of Production

Starting his career in television production, Andrew was showrunner for numerous successful series, incluing “Split Ends” (consecutive Emmy Nominations in 2007 and 2008), “Merge” (Lifetime’s highest rated reality show in 2005) and launching “Pit Bulls & Parolees.” In 2017, Andrew’s passion for technology and new media inspired him to launch a boutique production company specializing in Web3 and virtual reality content. Clients included Pacifica Hotels, Four Seasons and Expedia, including the latter’s first series of immersive travel videos. Additionally, prior to the pandemic, he worked with Expedia on the development of a POS kiosk that combined a virtual reality headset with an online booking agent for on-site travel purchases.

Rollin Herold - Co-Founder, Head of Social Media

Rollin Herold boasts an impressive track record as a reality television creative producer that spans two decades. His portfolio encompasses projects ranging from the outrageous, MTV's "Yo Momma", to fan favorites like Animal Planet's "Pet Cribs". Beyond traditional television, Rollin has made significant contributions to new media and tech, particularly in Web3 and Virtual Reality. As a skillful writer/producer, he has left his mark on scripted television and digital sports media. Throughout his career, Rollin's unwavering commitment has always been to deliver enthralling content to his audience.

Willis Robertson - Co-Founder, Head of Business Development

A development executive with over 15 years of experience at award-winning production companies including 44 Blue Productions and Bunim Murray Productions. As an independent development executive and consultant he develops and pitches original series with A-list partners including Serena Williams, Steph Curry, Logan Paul and Kim Kardashian. In addition to developing series with talent, he's also worked closely with brands such as Red Bull, GM and Bowlero to create original branded content for consumers. He began his career at the William Morris Agency. Creator and Executive Producer: LOL: Live on the Lanes (Facebook), Alternative Maps (Facebook Watch) Producer: Fox Tossing (Fullscreen), Motor City Masters (truTV)